Maverick Advocaten guides international manufacturer of high-end coffee accessories on the creation of European distribution network

Cyriel Ruers and Mats Reijman advise a Japanese company on the design of its selective and exclusive distribution system in the EU. Manufacturers have several options when shaping their distribution system. Competition law sets limits but also leaves room to limit the number of distributors and set qualitative requirements for authorised resellers. This allows manufacturers to keep a grip on their system and protect a high-quality brand image. The right distribution system requires knowledge of the manufacturer's legal options, commercial opportunities, and understanding of its strategic goals.